Copywriting Portfolio
Targeted Campaign
Competitive conquest campaign aimed at Tikit. Positioned Vuture’s platform as so easy to use, it was a “vacation” to work with.
Brand Awareness
Ad copy for a brand awareness campaign. Personalized by intent word searches tracked on 6sense, as well as the buying stage of each account.
Thought-Leadership
An original blog post written by me, that was then attributed to senior leadership and published in Loyalty360 to promote thought leadership.
The Results Of Effective Loyalty: Stats From Leading Brands
Blog comparing the effectiveness of an advanced loyalty strategy compared to a traditional transactional loyalty program.
Gamification: The Secret To Incentivizing Engagement And Driving Personalization
Blog explaining how leveraging gamification incentivizes engagement, easily collects valuable first and zero party data, encourages desired customer behaviors and beyond.
Leave Batch And Blast In The Past: How Robust Segmentation Unlocks Personalization At Scale
How-to blog teaching brands how they can personalize their messaging strategy at scale.